We have some tough news.
Pop-Up Magazine has come to an end. To everyone who created stories and art and music with us, and everyone who supported our work, and most of all, everyone who enjoyed our shows: Thank you. We’ll be forever grateful.
Q: What happened?
A: The pandemic was devastating to our business. We worked hard, and came up with new things we could create and new ways to generate revenue. Live audiences were starting to return. A profitable, self-sustaining future was in sight. But we don’t have enough money in the bank to make it.
Q: What happens now?
A: We’re an independent company with no investors and no debt, so we’re wrapping up our work and then turning off the lights. If you're hiring, we highly recommend everyone on our brilliant and kind team.
Q: What about bringing on investors or selling the company to a larger institution that wants to keep Pop-Up Magazine going?
A: We’ve been looking into every possible option for a long time now. Heading into the fall, we were in the midst of some promising conversations. Then we started hearing serious concerns about the broader economic outlook. And those conversations stalled or ended.
Q: Could Pop-Up Magazine return someday?
A: Maybe. Or maybe the work we did will live on in other ways.